About the Client: Jio Cinema

Jio Cinema is a leading streaming platform in the dynamic Indian entertainment landscape. Backed by Reliance company, Jio Cinema offers a diverse and captivating array of content, spanning movies, TV shows, original productions, and exhilarating live sports events. The platform’s commitment to providing high-quality entertainment experiences has gained a large and rapidly growing user base.

Goals: Increasing Brand Visibility & Engagement during IPL

Jio Cinema identified the massive opportunity presented by IPL, one of the most prestigious tournaments globally. The platform aimed to leverage digital marketing to elevate its brand visibility, foster engagement, and drive tangible business results during this high-profile event. Key goals included:

• Increased Website Traffic: Attract a significant inflow of viewers to the Jio Cinema website to explore IPL content and subscribe to the platform.
• Enhanced Social Media Presence: Build an engaged community across social media platforms, creating a buzz around Jio Cinema’s IPL coverage and brand.
• Mobile App Downloads: Boost the number of app downloads, especially on mobile devices, to provide smooth access to IPL matches.
• Subscription Growth: Convert brand awareness and engagement into increased subscriptions, driving revenue growth.

Solution: Multidimensional Digital Marketing Strategy

NovaVente’s approach involved a tailored suite of strategies designed for the IPL:

• Lead Generation: Generate ad leads specifically for Jio Cinema’s mobile platform, expanding its advertising revenue potential during the IPL.
• Media Buying and Planning: Strategically allocate advertising budgets across various media channels to maximize reach and impact during the IPL.
• Performance Marketing: Data-driven optimization of campaigns to drive mobile app downloads and achieve other key performance metrics, specifically focused on IPL viewership.
• Targeted Mobile App Promotion: Dedicated efforts to drive app downloads on mobile devices through targeted advertising and app store optimization, ensuring easy access to IPL matches.
• Campaign Support: Provide digital marketing support for IPL-related events and shows, maximizing visibility and engagement.

Results: A Digital Marketing Success

NovaVente’s strategic digital marketing initiatives returned exceptional results for Jio Cinema during the IPL tournament:

• 30% Website Traffic Surge: Demonstrating greater brand awareness and interest in Jio Cinema’s IPL content.
• 50% Social Media Engagement Growth: Indicating a more active and involved online community around Jio Cinema’s IPL coverage.
• 40% App Download Surge: Expanding Jio Cinema’s user base and accessibility, particularly on mobile devices, for convenient IPL viewing.
• 20% Subscription Growth: Enhanced brand awareness and engagement into direct revenue growth for the platform.