News & Article

The ‘Secret’ Need of the Buyer

What differentiated the legendary batsman Sachin Tendulkar from the rest? Many cricketers worked equally hard and with as most passion. There were a lot who

Sales, Lies, and Videotape

Recently I came across a notice put up outside a housing society in Mumbai. “Salesmen not allowed”. This didn’t surprise me as even in the

Locha, Lafdas and Jalebi Fafdas

The topic of this article is part of a dialogue from a popular  Indian web series ‘Scam 92’ that was released in 2020. The series is based

Sales as a Managed Service

You can’t have a successful startup without steadily growing your sales. Many entrepreneurs struggle with developing a star sales team beyond their own personal efforts, due