About the Client: LTIMindtree

LTIMindtree, a leading global IT services and consulting company headquartered in India, claims a strong presence in over 100 countries. With a diverse portfolio covering industries like manufacturing, energy, aviation, consumer packaged goods (CPG), and retail, the company offers a comprehensive suite of technology solutions and services.

Challenge: Market Entry Barriers in Europe & US

The client had plans to expand in the European and US markets, particularly focusing on the engineering, IoT, and digital sectors. The company recognized a significant gap in demand and lead generation within certain key regions across these markets. They aimed to set their position in specific verticals – Engineering, IoT, and Digital services – requiring a highly targeted approach. The complex sales cycle in these markets, especially when dealing with large enterprise clients, proved to be both complex and time-consuming.

Solution: Targeted Sales & Marketing

To address these challenges, the client partnered with NovaVente to implement a strategic sales and marketing solution:

• Dedicated Inside Sales Teams: NovaVente established a dedicated Inside Sales teams in India and Singapore. These teams received comprehensive training on the client’s offerings, target markets, and sales processes.
• Demand Generation: NovaVente conducted thorough market research to identify and qualify potential leads in the target regions and verticals. They also implemented multi-channel demand generation campaigns, including direct sales (email, cold calling), inbound marketing (LinkedIn, social media, webinars), and account-based marketing (ABM) strategies.
• End-to-End Sales Support: NovaVente provided complete sales support, including lead nurturing, qualification, opportunity management, and deal closure.
• APAC Expansion: NovaVente helped the client extend its relationships into the APAC region, opening up additional growth opportunities.

Results: New Markets, Major Deals, & Expanded Global Reach

The collaboration between the client and NovaVente returned impressive results:

• Enhanced Market Presence: The client successfully proved a strong grip in the targeted European and US markets, closing key deals with enterprise clients in the insurance and other sectors.
• Significant Lead Generation: Over 18 months, NovaVente generated more than 150 qualified leads for the client, contributing to a strong sales pipeline.
• Long-Term Contracts: The partnership resulted in several long-term contracts with key clients.
• APAC Expansion: The successful collaboration helped the client’s expansion into the APAC region, further broadening their global reach.

The partnership with NovaVente helped the client overcome market entry challenges and achieve significant growth in the European and US markets. The dedicated sales teams, targeted demand generation efforts, and end-to-end sales support enabled the client to strengthen its brand presence, secure valuable deals, and expand its global footprint.