About the Client: Geomage

Geomage, an innovative product company based in Israel, specializes in the complex and niche field of geo-seismic technology. Their cutting-edge products cater to a B2B market, providing valuable solutions for industries that rely on accurate and detailed geological data.

Challenges: Entering the India and APAC Markets

Geomage, recognizing the immense potential of the India and APAC regions, sought to expand its operations and establish a strong presence in these markets. However, breaking into these new territories presented significant challenges:

• Market Unfamiliarity: Geomage had limited experience and understanding of the unique business landscapes, cultural nuances, and regulatory frameworks in India and the wider APAC region.
• Long-Term Focus: Geomage’s emphasis on securing long-term deals for sustainable growth and better valuations required a strategic and patient approach to market entry and client acquisition.
• Sales and Technical Expertise: Building a local sales team with the necessary skills and technical knowledge to effectively represent Geomage’s complex products and solutions was essential for success.

Solution: NovaVente’s Strategic Sales Enablement

Geomage partnered with NovaVente to overcome these challenges and facilitate their expansion into the India and APAC markets. NovaVente’s solution was a comprehensive and tailored approach that addressed Geomage’s specific needs:

• Mumbai-Based Sales Team: NovaVente established a dedicated sales team in Mumbai, the financial and commercial capital of India. This team was strategically positioned to serve as a bridge between Geomage and potential clients in the region.
• Multi-Level Skill Mapping: NovaVente carefully selected and trained the Mumbai sales team, ensuring they possessed the necessary multi-level skills, ranging from pre-sales and sales to technical support. This comprehensive skill set enabled the team to effectively represent Geomage’s products and build strong client relationships.
• Technical Training from Scratch: Recognizing the specialized nature of Geomage’s geo-seismic technology, NovaVente provided in-depth technical training to the sales team. This empowered them to articulate the value proposition of Geomage’s products and address complex technical queries from potential clients.

Results: A Resounding Success

The collaboration between Geomage and NovaVente has yielded remarkable results, far exceeding initial expectations. Geomage was able to overcome the challenges of entering the India and APAC markets and establish a strong presence in the region.

• Significant Revenue Generation: The partnership has generated upwards of $3 million in revenue, a testament to the effectiveness of NovaVente’s sales enablement strategy.
• Rapid Market Penetration: Within a short span of time, NovaVente successfully opened doors to large clients in India and the APAC region, enabling Geomage to quickly gain traction in these new markets.
• Long-Term Relationships: The focus on building sustainable partnerships has resulted in Geomage establishing long-term relationships with clients across seven countries in the APAC region.