About the Client: RapidValue

RapidValue, now part of Aspire Systems, is a dynamic and innovative software services firm headquartered in India with global presence and a workforce of over 500 professionals. This company specializes in Digital Transformation solutions using cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), and mobility. RapidValue’s commitment to delivering exceptional value and fostering long-term client relationships has been a foundation of its success.

Challenges: Diversifying Beyond North America

RapidValue understood the importance of diversifying its revenue sources and reducing its dependency on a single region. The European market, with its vast potential and untapped opportunities, appeared as a prime target for expansion. However, entering this new market had various challenges.

Establishing a presence from the ground up in Europe meant overcoming barriers such as brand recognition and trust, as well as navigating the complexities of cultural and regulatory differences. RapidValue’s focus on promoting long-term relationships for sustainable ROI needed a well-planned approach to acquiring and engaging clients. Building a high-performing sales team in the new region was also important. This team needed a deep understanding of the local market dynamics and the ability to effectively communicate RapidValue’s value proposition to potential European clients.

Solution: NovaVente’s Strategic Partnership

RapidValue partnered with NovaVente to lead its European expansion. NovaVente’s solution was a multi-faceted approach designed to address RapidValue’s specific challenges:

• End-to-End Sales Responsibility: NovaVente took complete ownership of the sales process for the European region from lead generation and qualification to closing deals and maintaining client relationships.
• Multi-Region Sales Team: NovaVente built a dedicated, multi-region sales team in Europe from scratch. This team was equipped with the local market knowledge and cultural understanding necessary to effectively engage with European prospects.
• Automation Implementation: NovaVente helped in implementing automation solutions, which directly resulted in a reduction in headcount and overall cost savings for RapidValue.
• Insurance Lead Generation: NovaVente targeted and engaged potential clients within the insurance sector, specifically focusing on generating leads related to claims and underwriting processes.

Results: A Transcontinental Win

The partnership has resulted in the closure of multi-year, million-dollar deals within three years, showing the effectiveness of NovaVente’s sales approach.

• European Market Penetration: RapidValue successfully entered the European market and showed a strong presence, with the region now contributing 50% of the company’s revenue.
• Global Expansion: The success of the European engagement led to an expansion of the partnership, with NovaVente now supporting RapidValue’s sales efforts in North America and the Asia-Pacific (APAC) region as well.
• Opened multi-million-dollar accounts: The collaboration led to securing high-value accounts that are currently managed by NovaVente.
• Increased Valuation and Attractiveness: Expansion beyond North America resulted in a surge in valuation, making RapidValue more attractive to potential buyers.
• Additional Benefits: Beyond revenue growth, RapidValue has also realized operational efficiencies through automation support, leading to reduced headcount and cost savings.