If you’re just starting out in SaaS sales, you’ve probably heard the same advice over and over: “Smile and dial,” “It’s a numbers game,” and “Activity drives results.” While hustle is still important, the rules of sales prospecting have completely evolved—and if you’re still playing by the old playbook, you’re already losing. Let’s break down […]

Sales prospecting isn’t what it used to be. Cold calls and email blasts still exist, but the game has fundamentally changed. Welcome to the AI era, where data is king, and smart tools can find, filter, and warm up leads before you even say “hello.” But don’t get it twisted—this isn’t about replacing humans. It’s about arming salespeople with superpowers to do what they do best: connect, understand, and close.